The Blair Effect

Anthony Seldon & Dennis Kavanagh, published by Cambridge University Press, September 2005

The Blair Effect 2001-5

Blair Effect inviteThe Scrutineer designed the press invitation for the Anthony Seldon & Dennis Kavanagh book, published by Cambridge University Press, September 2005.

As the book was a ‘report’ of the second term of the Blair government, by a notable headmaster, it was designed in the style of Tony Blair’s school report…

Blair Effect
Client: Cambridge University Press

Admiring Quote:

Jeremy Paxman wrote on 15/09/2005 09:25:00:
“I can’t come to the launch of the Blair book. But I hope someone has told you that that invitation is the most imaginative one produced this year – or for as long as I can remember.

I hope that AS is appreciative. It’s terrific”

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The story…

Scrutineer's is a den in Brighton, where the inhabitants muck about with art stuff. They produce proper grown-up work > websites, books, animations, printed brochures etcetera, etcetera. They have their thumbs in many pies. Thankfully. They also waste vast amounts of time doing equally proper stuff for no financial gain whatsoever.

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