The Blair Effect
Anthony Seldon & Dennis Kavanagh, published by Cambridge University Press, September 2005
The Blair Effect 2001-5
The Scrutineer designed the press invitation for the Anthony Seldon & Dennis Kavanagh book, published by Cambridge University Press, September 2005.
As the book was a ‘report’ of the second term of the Blair government, by a notable headmaster, it was designed in the style of Tony Blair’s school report…

Client: Cambridge University Press
Admiring Quote:
Jeremy Paxman wrote on 15/09/2005 09:25:00:
“I can’t come to the launch of the Blair book. But I hope someone has told you that that invitation is the most imaginative one produced this year – or for as long as I can remember.
I hope that AS is appreciative. It’s terrific”






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